How independent brand "going out" ? It is a cliche, but with the 2014 Beijing Auto Show announced a number of high-profile performance of independent brands overseas , especially as this new generation of power is released Lifan car brand " strategy in South America " , but also for the "domestic automobile exports leader " Lifan car globalization inject new vitality.

"Domestic auto exports leader" Lifan release " strategy in South America ."

In recent years , with the accumulation of technology, and to open up overseas markets , overseas development many independent brands have entered the fast lane, while Lifan Motors is one of the best , a " domestic automobile export leader ." It is understood that Lifan cars not only for many years among the top three export of own brand and own brand exports in key markets - Russia , it is the third consecutive year to become the highest selling local Chinese car . In addition, Lifan car sales in South America and other markets are also climbing, and broad prospects.

Under this background , Lifan Motors launched the brand homeopathic " South American strategy" intended to further accelerate the development of a global brand . The strategy noted that Lifan cars will accelerate the localization by construction, increase branding efforts, accelerate product introductions , accelerate the construction of multiple dimensions networks , accelerate the pace of development in the Brazilian market , and thus radiation throughout the South American market .

Lifan cars moving steadily global plan

Throughout this strategy , we can easily find , Lifan car " strategy in South America ," covers everything from production to sales , from brand to all aspects of the product , and also pointed out the strategic objectives of the strategy - 2014 will exceed sales growth in markets in South America 50% of the initial strategic objectives. Throughout South America, and the strategy, which detailed , clear, Lifan car has important strategic significance in the future global development .

In this one, there are three points are particularly worthy of our focus . On the one hand , Lifan cars highlighted the capacity expansion initiatives - in 2014 , Lifan cars will expand plant capacity and implementation of the Uruguay plant upgrades . It is understood that the main shackles capacity issues , including Lifan cars , including many independent brand development in South America and Lifan cars " South American strategy ' directed at the subject , which will continue to explore the South American Lifan cars provide a strong guarantee .

On the other hand , put forward specific initiatives Lifan cars synchronization products , including Lifan , such as in the sale of 320,720 and 820 will be launched in the future and so will be launched in South America. This can be seen as another leap forward in the overseas development of its own brand , Lifan cars in South America will not only open up the market to provide the most adequate , " ammunition" , but the significance of the development of other markets in the world can not be underestimated .

Moreover , in the " South American Strategy" proposed many initiatives to enhance the brand image . It is well known for its own brand , the current overseas development are " feeling the stones " , and not Volkswagen, Toyota and other brands have a unified global brand positioning and architecture , and therefore the first attempt Lifan cars in overseas markets more deep , clear brand image would once again go before the other brands .

Comprehensive upgrade prospects

Meanwhile, in the country 's development in terms of Lifan , with the globalization system , Lifan car products and services will also usher in a comprehensive upgrade. In Brazil and other places through independent research and development center , Lifan cars will absorb more talent around the world , and the face of the development of different regions , will further enrich their technical reserves.

Since its release globalization strategy , Lifan cars made ​​in the development of overseas impressive results for all to see . And as an export leader, Lifan car again this force , its strategic prospects are very bright . And in terms of their own and the industry , which accelerated their pace of development , while continuing to maintain export leader , more other brands provides referential significance.